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In the world of real estate, it's not the seller or the agent who determines the price of a home – it's the buyer.
At PRINCIPAL PROPERTY, I understand that the key to a successful sale lies in getting the best out of the buyer. Here's why: ✅ Buyer-Centric Approach: Instead of focusing solely on what you think your home is worth, I prioritise understanding the needs, preferences, and motivations of potential buyers. By putting myself in their shoes, I can effectively position your property to appeal to the right audience and maximize its value. ✅ Negotiation Expertise: I am a skilled negoti...
Are you selecting your real estate agent based solely on who promises the highest price for your home?
Are you selecting your real estate agent based solely on who promises the highest price for your home? Beware of falling into the "buying your listing" trap – it could spell disaster for your sales campaign. Here's why: ✅ Reality Check: Opting for the agent who quotes the highest price might seem tempting, but it's essential to remember that an inflated price can deter genuine buyers and prolong your property's time on the market. ✅ Realistic Pricing: A trusted agent will provide you with a...